Both AUO and BOE are highly renowned screen manufacturers. However, why are AUO’s LCD screens more expensive than those of BOE? This is likely due to the differences in quality and technology between the two manufacturers, as well as disparities in product positioning, market strategies, and supply – demand relationships. This article will delve deep into the analysis of these price discrepancies from these three aspects. Should you possess relevant purchasing experiences or hold unique opinions, you’re more than welcome to voice them in the comment section.
Quality and Technical Differences between AUO and BOE Screens
Although both AUO and BOE are LCD screen manufacturers, they may use different technologies or materials, which could lead to price differences.
Advantages of AUO and BOE in Display Technologies
Advantages of AUO in Display Technologies
- AHVA Technology: AUO has developed the Advanced Hyper – Viewing Angle (AHVA) technology based on IPS technology. This technology optimizes the arrangement and driving mode of liquid – crystal molecules. As a result, it can achieve high – resolution, high – contrast, and wide – color – gamut display effects, presenting clearer, smoother, and more vivid – colored images.
- In – depth Research in LCD: Compared with BOE, AUO has more abundant experience in the LCD industry. It has a complete production line from 3.5 to 8.5 generations and has a better reputation for image quality and stability. Its products also have a longer service life.
Advantages of BOE in Display Technologies
- ADS Technology: BOE has independently developed the Advanced Super – Dimensional Switching (ADS – IPS) technology, which is an upgraded version of the IPS panel. It improves the driving mode of LCDs. Under the premise of a wide viewing angle, it can achieve higher light – transmission efficiency and more accurate color – reproduction capabilities. Its latest ADS Pro technology has advantages such as a full – viewing angle, no color shift, and an ultra – high refresh rate.
Breakthrough in OLED Technology: BOE has also made remarkable progress in the OLED field. In addition, BOE has applied for over 28,000 patents related to flexible OLED, demonstrating strong technical strength.
Comparison between AUO and BOE in Color Performance, Product Stability, and Dead – Pixel Control
| Comparison Items | AUO | BOE |
| Color Performance | Vivid and saturated colors, high – color – accuracy in high – end products, suitable for professional scenarios | Accurate colors, realistic and vivid display. For example, the Blue Diamond pixel – arranged screen, and the Magic 5 Pro screen has high brightness and rich details |
| Product Stability | High – quality materials and excellent craftsmanship, adaptable to various environments, with good performance in the automotive display field | Optimized process and quality control, the BD Cell screen has no image retention, a long lifespan, and strict testing |
| Dead – Pixel Control | Strictly control standards to reduce dead pixels, but there may still be a small number of dead pixels that meet industry standards | Improve technology, integrate electrodes to reduce the missed – detection rate, and effectively control dead pixels |
Product Positioning and Market Strategies of AUO and BOE
| Brand | Product Positioning | Market Strategies |
| AUO | 1. High – end gaming monitors, emphasizing high refresh rates and excellent color performance 2. Screens for professional design work, highlighting precise color calibration 3. Layout of high – end display technology products such as Micro LED and AmLED | 1. Target high – end groups, adopt a high – quality and high – price strategy to increase added value 2. Establish a high – end brand image with advanced technology 3. Highlight advantages such as high refresh rates and color accuracy in marketing |
| BOE | 1. Budget – friendly TV and smartphone screens, focusing on cost – effectiveness to meet daily use 2. Commercial large – screen projects, relying on cost advantages to meet needs and reduce customers’ procurement costs 3. Actively layout emerging display technology fields such as OLED | 1. Expand market share with a low – price strategy based on cost advantages 2. Optimize processes and quality control to improve product quality and stability 3. Strengthen cooperation with manufacturers and customers to expand channels 4. Increase brand promotion and explore overseas markets |
Supply – Demand Relationship of AUO and BOE
The price of LCD screens is also affected by the market supply – demand relationship. If the supply of AUO LCD screens is relatively low while the demand is high, the price may increase. Conversely, if the supply of BOE LCD screens is sufficient, the price may remain relatively stable or decline slightly. This needs to be judged based on the latest market changes.
- Consumers should know price isn’t the only way to judge LCD screen quality. When buying one, consider factors like performance, reliability, and compatibility. These matter for the product’s value and usability. Performance impacts the visual experience, reliability keeps the screen working well, and compatibility helps it work with other devices. So, don’t just focus on price; assess these factors for a smart purchase.
Purchase of AUO and BOE Products
Both AUO and BOE are well – known screen manufacturers in the market. When you are unsure how to choose between the two, you can contact our online engineers. The engineers at Miqidisplay have been deeply engaged in the industry for many years and are among the best in the industry. At Miqidisplay, you can purchase original display screens that are 10% cheaper than those of competitors because Miqidisplay is one of the largest screen manufacturers in China. Moreover, Miqidisplay is a manufacturer integrating R & D, design, and production, with a stable supply source and the ability to support one – stop services. The more you buy, the better the price. You are welcome to contact our online engineers or send your requirements to our email.
FAQ
Q: What parts of the screens other than the AUO and BOE screens can be customized?
A: You can customize the screen cable length, touch screen, driver board, and cover plate.
Q: Is the quality of the customized screens guaranteed?
A: Yes, miqidisplay ensures that original – factory screens are used.
Q: How is the price of the customized screens determined?
A: It depends on the screen parameters and order quantity. Higher – complexity parameters and smaller order quantities usually lead to higher prices. We’ll provide a quote after you submit your requirements.