AUO VS BOE: Which is the Most Suitable Liquid Crystal Display?

Both AUO (AU Optronics) and BOE (Beijing Oriental Electronics Group) are outstanding enterprises in the global liquid crystal display (LCD) market. In terms of both brand professionalism and shipment volume, they are on a par with each other.

When we have the need to purchase a liquid crystal display screen, how should we choose a suitable LCD screen for ourselves?

This article will conduct a detailed analysis of the company backgrounds of AUO and BOE, as well as their image quality and performance, technological innovation, and price positioning. The most suitable one is the best. We hope that this can help everyone select a display screen that suits them. If you have purchased and used the display screens of either of these two brands, you are welcome to share your opinions in the comment section.

1.Company Background and Market Position of AUO and BOE

AU Optronics (AUO) was established in Taiwan, China in 1996. It is a globally leading LCD panel manufacturer, focusing on high-end monitors, TVs, and automotive display fields. AUO is most renowned for its color accuracy and e-sports panels.

AUO is one of the world’s earliest enterprises to start preparing for large-size liquid crystal panels. It holds the first global market share in professional medical display panels. At the same time, in 2024, its market share of large-size LCD TV panel shipments was 6.9%. It shipped approximately 24.4 million pieces in the global automotive display panel market, accounting for 10.0% of the market share and ranking third globally in terms of shipment volume. Moreover, its shipments in the field of large-size interactive flat panel display panels have also increased significantly, and its market share has risen to 9.3%.

BOE (Beijing Oriental Electronics Group) was established in the Chinese mainland in 1993. Although it started later than AUO, it has developed rapidly and ranks first in the global LCD panel shipment volume. It mainly targets the mass consumer market and stands out in the supply of smartphone and mid-range TV panels. At the same time, this year, BOE has made huge investments in OLED and flexible screen technologies.

One out of every four display screens globally comes from BOE. In February 2025, BOE’s LCD TV panel shipments were approximately 5.4 million pieces, a year-on-year increase of 60.9%, maintaining a leading position in the markets of products with multiple sizes. In 2024, BOE ranked first globally in the shipment volume of liquid crystal display screens in five major application fields, namely smartphones, tablets, laptops, monitors, and televisions.

2.Core Comparison Dimensions between AUO and BOE

(1) Image Quality and Performance

AUO:

Performs excellently in professional monitors and e-sports screens (with high refresh rates and wide color gamuts).

Preferred by high-end models of brands such as ASUS, Acer, and Dell.

BOE:

Focuses on cost-effectiveness, and its OLED technology is advancing rapidly (supplying Apple and Huawei).

In extreme usage environments, its durability may be slightly inferior to that of AUO.

(2) Technological Innovation

AUO:

Leads in Mini-LED and e-sports screen technologies.

Has strong R&D capabilities in the fields of medical and automotive displays.

BOE:

The world’s largest OLED supplier (a major screen supplier for iPhones).

Pays more attention to mass production efficiency and cost control.

(3) Price Positioning

AUO: Positions itself in the high-end market, with relatively high prices but outstanding performance.

BOE: Follows a cost-effective route and has obvious advantages in the mid-range market.

Note: The prices vary depending on different product sizes and procurement platforms. The price positioning provided here is for reference only.

3.Purchase Recommendations

4.Conclusion

AUO: It is suitable for users who pursue ultimate performance. For those who have a high pursuit of the color of the monitor in e-sports monitors and professional design work, they can choose AUO.

BOE: It is suitable for customers with limited budgets or those who need to make large-scale purchases. It has more advantages in the procurement of smartphones and commercial large screens.

Regarding the purchasing channels of these two brands, you can make your choice according to the urgency of your needs. If you are in a great hurry, you can directly go to an offline brand store for replacement. If you are not in a rush, or if you are looking for cost-effectiveness, or have additional customization requirements, you can contact Miqidisplay for communication. There are experts available online 24 hours a day at Miqidisplay, who can address your concerns and meet your needs. At the same time, Miqidisplay has channels to obtain supplies of AUO and BOE products, and the prices can be lower than those of other suppliers.

Miqidisplay has a powerful team composed of a group of experienced administrative staff, senior technicians, and seasoned sales personnel. Most of them have been working in the industry for over 20 years. Our research and development team is exploring future technological changes and innovations. They are the masterminds behind the implementation of our LCD products and innovations.

If you need independent LCD displays, or those integrated with touch screens and cover glasses, or customized backlights, different types of interfaces, our sales staff possess professional capabilities and excellent business qualities, enabling them to provide customers with the best customized solutions at the fastest speed. They will work closely with customers to achieve a win-win situation for both parties.

FAQ

1. General Questions

Q1: Which brand is more popular in the US/EU/Australia markets?

AUO is more established in Western markets (especially for high-end monitors), while BOE is growing rapidly, especially in budget TVs and smartphones.

Q2: Are BOE panels as good as AUO’s?

BOE has improved significantly and is competitive in LCDs, but AUO still leads in color accuracy and gaming performance.

Q3: Do Apple/Samsung use AUO or BOE screens?

Apple: Uses AUO for some MacBooks and displays.

Samsung: Uses BOE for some mid-range phones and TVs.

2. Performance & Technology

Q4: Which brand is better for gaming?

AUO (higher refresh rates, better response times).

BOE is catching up but still more common in budget gaming monitors.

Q5: Does BOE make OLED screens?

Yes, BOE supplies OLEDs for Huawei, Xiaomi, and some Samsung phones.

Q6: Is AUO better for photo/video editing?

Yes, due to superior color accuracy (Adobe RGB coverage).

3. Pricing & Value

Q7: Is BOE cheaper than AUO?

Generally yes, especially for large LCD panels (TVs, budget monitors).

Q8: Why is AUO more expensive?

Higher-end technology (Mini-LED, professional-grade calibration).

4. Reliability & Warranty

Q9: Which brand has better customer support in the US/EU?

AUO has stronger after-sales networks in Western markets.

Q10: How long is the warranty for AUO/BOE screens?

AUO: Up to 3 years (premium models).

BOE: Typically 1-2 years.

5. Future & Alternatives

Q11: Is BOE catching up to AUO in quality?

Yes, especially in OLED and 8K displays, but AUO remains ahead in professional monitors.

Q12: Are there better brands than AUO/BOE?

LG (OLED) and Samsung (QD-OLED) are strong competitors in premium displays.