Both AUO (AU Optronics) and BOE (Beijin (インチ)g Oriental Electronics Group) ( AUO VS BOE ) are outstandin (インチ)g enterprises in the global liquid crystal display (LCD) market. In terms of both brand professionalism and shipment volume, they are on a par with each other.
液晶ディスプレイ画面を購入する必要がある場合、自分に適したLCD画面をどのように選択する必要がありますか？
This article will conduct a detailed analysis of the company backgrounds of AUO and BOE, as well as their image quality and performance, technological in (インチ)novation, and price positioning. The most suitable one is the best. We hope that this can help everyone select a display screen that suits them. If you have purchased and used the display screens of either of these two brands, you are welcome to share your opinions in the comment section.
1.会社 Background and Market Position of AUO VS BOE
auo
AU Optronics (AUO) was established in (インチ) 台湾, 中国 in 1996. It is a globally leading LCD panel manufacturer, focusing on high-end monitors, TVs, and automotive display fields. AUO is most renowned for its color accuracy and e-sports panels.
AUO is one of the world’s earliest enterprises to start preparin (インチ)g for large-size liquid crystal panels. It holds the first global market share in professional medical display panels. At the same time, in 2024, its market share of large-size LCD TV panel shipments was 6.9%. It shipped approximately 24.4 million pieces in the global automotive display panel market, accounting for 10.0% of the market share and ranking third globally in terms of shipment volume. Moreover, its shipments in the field of large-size interactive flat panel display panels have also increased significantly, and its market share has risen to 9.3%.
ボー
BOE (Beijin (インチ)g Oriental Electronics Group) was established in (インチ) the Chinese mainland in 1993. Although it started later than AUO, it has developed rapidly and ranks first in the global LCD panel shipment volume. It mainly targets the mass consumer market and stands out in the supply of smartphone and mid-range TV panels. At the same time, this year, BOE has made huge investments in OLED and flexible screen technologies.
One out of every four display screens globally comes from BOE. In February 2025, BOE’s LCD TV panel shipments were approximately 5.4 million pieces, a year-on-year in (インチ)crease of 60.9%, maintaining a leading position in the markets of 製品s with multiple sizes. In 2024, BOE ranked first globally in the shipment volume of liquid crystal display screens in five major application fields, namely smartphones, tablets, laptops, monitors, and televisions.
2.Core Comparison Dimensions between AUO VS BOE
(1) Image Quality and パフォーマンス
auo：
Performs excellently in (インチ) professional monitors and e-sports screens (with high refresh rates and wide color gamuts).
Asus、Acer、Dellなどのブランドのハイエンドモデルが好む。
BOE：
Focuses on cost-effectiveness, and its OLED technology is advancin (インチ)g rapidly (supplying Apple and Huawei).
In extreme usage environments, its durability may be slightly in (インチ)ferior to that of AUO.
（2）技術革新
auo：
Leads in (インチ) Mini-LED and e-sports screen technologies.
Has strong R&D capabilities in (インチ) the fields of medical and automotive displays.
BOE：
The world’s largest OLED supplier (a major screen supplier for i電話s).
Pays more attention to mass 製品ion efficiency and cost control.
(3) Price Positionin (インチ)g
AUO: Positions itself in (インチ) the high-end market, with relatively high prices but outstanding performance.
BOE: Follows a cost-effective route and has obvious advantages in (インチ) the mid-range market.
Note: The prices vary dependin (インチ)g on different 製品 sizes and procurement platforms. The price positioning provided here is for reference only.
3.購入の推奨事項
| 使用シナリオ | 推奨ブランド | 理由 |
| eスポーツモニター | auo | 高いリフレッシュレートと優れた色のパフォーマンス |
| 予算テレビ/スマートフォン | ボー | 高コスト - 有効性と満足のいく品質 |
| プロのデザイン作業 | auo | 正確な色キャリブレーション |
| コマーシャル大規模 - スクリーンプロジェクト | ボー | 金額 advantages for large – volume purchases |
4.Conclusion ( AUO VS BOE )
auo：
It is suitable for users who pursue ultimate performance. For those who have a high pursuit of the color of the monitor in (インチ) e-sports monitors and professional design work, they can choose AUO.
BOE：
It is suitable for customers with limited budgets or those who need to make large-scale purchases. It has more advantages in (インチ) the procurement of smartphones and commercial large screens.
Regardin (インチ)g the purchasing channels of these two brands, you can make your choice according to the urgency of your needs. If you are in a great hurry, you can directly go to an オフline brand store for replacement. If you are not in a rush, or if you are looking for cost-effectiveness, or have additional customization requirements, you can contact ミキディスプレイ for communication. There are experts available onlin (インチ)e 24 hours a day at Miqidisplay, who can address your concerns and meet your needs. At the same time, Miqidisplay has channels to obtain supplies of AUO and BOE 製品s, and the prices can be lower than those of other suppliers.
Miqidisplay’s Strong Team: Experience, Expertise, and Innovation
Miqidisplay has a powerful team composed of a group of experienced admin (インチ)istrative staff, senior technicians, and seasoned sales personnel. Most of them have been working in the industry for over 20 years. Our research and development team is exploring future technological changes and innovations. They are the masterminds behind the implementation of our LCD 製品s and innovations.
If you need in (インチ)dependent LCD displays, or those integrated with touch screens and cover glasses, or customized backlights, different types of interfaces, our sales staff possess professional capabilities and excellent business qualities, enabling them to provide customers with the best customized solutions at the fastest speed. They will work closely with customers to achieve a win-win situation for both parties.
よくある質問
1. 一般 Questions
Q1: Which brand is more popular in (インチ) the US/EU/オーストラリア markets?
AUO is more established in (インチ) 西 markets (especially for high-end monitors), while BOE is growing rapidly, especially in budget TVs and smartphones.
Q2：BoeパネルはAuoと同じくらい良いですか？
BOE has improved significantly and is competitive in (インチ) LCDs, but AUO still leads in color accuracy and gaming performance.
Q3: Do Apple/サムスンg use AUO or BOE screens?
Apple：一部のMacBookとディスプレイにAUOを使用しています。
サムスンg: Uses BOE for some mid-range phones and TVs.
2. パフォーマンス & Technology
Q4: Which brand is better for gamin (インチ)g?
auo（より高いリフレッシュレート、より良い応答時間）。
BOE is catchin (インチ)g up but still more common in budget gaming monitors.
Q5：BoeはOLEDスクリーンを作りますか？
Yes, BOE supplies OLEDs for Huawei, Xiaomi, and some サムスンg phones.
Q6: Is AUO better for photo/video editin (インチ)g?
はい、優れた色の精度のため（Adobe RGBカバレッジ）。
3. Pricin (インチ)g & Value
Q7：BoeはAuoよりも安いですか？
一般ly yes, especially for large LCD panels (TVs, budget monitors).
Q8：なぜauoはもっと高価なのですか？
Higher-end technology (Min (インチ)i-LED, professional-grade calibration).
4。信頼性と保証
Q9: Which brand has better customer support in (インチ) the US/EU?
AUO has stronger after-sales networks in (インチ) 西 markets.
Q10：AUO/BOE のスクリーンの保証期間はどのくらいですか？
AUO：最大3年（プレミアムモデル）。
BOE：通常1〜2年。
5。将来と代替案
Q11: Is BOE catchin (インチ)g up to AUO in quality?
Yes, especially in (インチ) OLED and 8K displays, but AUO remains ahead in professional monitors.
Q12：AUO/BOE より優れたブランドは存在しますか？
LG (OLED) and サムスンg (QD-OLED) are strong competitors in (インチ) premium displays.